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  • Boomerang!
  • Meerkat Selling
  • Sales Hypnosis

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Applied Behaviour Sequencing

The book that started it all...

Many of today’s global brands are already using the fast coaching model Continue & Begin™. Why? Because it is quick and effective – an ideal combination for fast moving businesses where customer service quality provides the competitive edge.

Boomerang! presents Continue & Begin™ in an easy to digest and fun package including the transcript from a live Nick Drake-Knight training workshop. Packed with coaching tips, helpful techniques and plenty of humour, Boomerang! is the essential guide for bringing customers back time after time!

Foreword by Bang & Olufsen and Institute of Customer Service

Boomerang! Coach Your Team To Be The Best And See Customers Come Back Time After Time
256pp, Drake-Knight. N., Pollinger in Print, 2007,
ISBN 978-1-905665-51-8
£14.99 + P&P

£14.95 (Free P&P!)
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Applied Behaviour Sequencing

Become a true professional in big-ticket retail sales

Imagine if you filmed thousands of retail sales professionals in close-up action, and studied their technique. What would you learn if you could view them time and again on film, replaying key moments from secretly recorded mystery-shop evaluations?

That's what Nick Drake-Knight did over 8 years in preparation for Meerkat Selling.

In this book Nick distils the best (and worst) elements from the behaviours of sales professionals from leading brands. He presents his findings in a proven sales model, modelled from 'the best of the best'.

Meerkat Selling has been adopted by global big-ticket retailers.

Meerkat Selling
206pp, Drake-Knight. N., Pollinger in Print, 2008,
ISBN 978-1-905665-70-9
£14.99 + P&P

£14.95 (Free P&P!)
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Applied Behaviour Sequencing

Sales Hypnosis: The Structure & Use of Hypnotic Phenomena & Indirect Suggestion in Sales

Sales Hypnosis presents a structured approach to the application of hypnotic language patterns, indirect suggestion and embedded commands in sales communication. This book is a MUST for sales professionals.

Sales Hypnosis: The Structure & Use of Hypnotic Phenomena & Indirect Suggestion in Sales
224pp, Drake-Knight. N., & Osman-Newbury. F., Hypnotic Business, 2004, ISBN 0-9546744-0-5

£14.95(Free P&P!)
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