"We went about training-in our new and simple, 5 step selling model. Crucially however we spent as much if not more time with our managers training them on how to coach this in, using Continue & Begin™. This sounds obvious, but we'd under-invested in training our managers in the past and fell into the classic mistake of not building up the consistency and sustainability of our approach. With our newly adopted Continue & Begin™ model the standards of coaching-in a better sales performance using observed data and metrics is of primary importance.

Mike Hawes
Director of Organisational Development
B&Q PLC

"We put huge resources into increasing the competencies of our sales people. Sustainability at local level is a fundamental basis of success. Coaching is only possible using a workable model and Continue & Begin™ is just that. Helping store owners and managers to help their salespeople has a massive potential to increase sales and is an area we continue to support. Especially in these challenging retail times."

Steve Devonshire
Training Manager UK, Netherlands and Benelux
BANG & OLUFSEN

"The simplicity of the Continue & Begin™ process enables our managers to deliver effective coaching live on the shop floor and directly after the training event. This means it loses none of its impact, ensuring the Coachee gets maximum benefit."

Steve O'Neill
Sales Director
REID FURNITURE